BizSugar.com › Online Marketing › Combining SEO and PPC Together for Better Results [5 Case Studies]

SEO and PPC each represent one-half of Search Engine Marketing (SEM), but how do you decide which half is most effective for your marketing efforts?
Let’s briefly consider both, and then hone in on the combination that’ll lead to quicker and better results(Includes findings from 5 short case-studies!).