Content Marketing Podcast Episode 12: What Is Narrowcasting?

Posted by resonancesocial under Online Marketing
From http://www.resonancecontent.com 4257 days ago
Made Hot by: KundalinkISP on April 3, 2013 4:20 am

In Episode 12 of the Content Marketing Podcast, we look at a term that's generating a lot of buzz among marketers: "Narrowcasting."

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Written by HeatherStone
4251 days ago

Wow, Rachel. A real blast from the past. Actually, my memory of narrowcastng goes back to the 80's, particularly when radio stations were separated rigidly into format--classic rock, country, easy listening, oldies. Of course, preoccupation with numbers depends, or should depend, on your business model. I suspect a site selling advertising space needs much more traffic than a blog for a plumbing service or someone offering marketing advice. (Though, of course, in the second two examples the right kind of traffic is very important.) So the best advice is knowing what you want for your Website first. Thanks for sharing!

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