Content Tip: Don't Bury Your Specialty Alive!

Posted by resonancesocial under Online Marketing
From http://www.resonancesocialmedia.com 4210 days ago
Made Hot by: DMDdistribution on October 23, 2012 9:34 pm

With Halloween just over a week away, there's a lot of talk these days about fear: fear of ghosts, fear of zombies ...

But lately, when I talk to clients about their Web content, I've started uncovering a very different kind of fear: Fear of revealing what they specialize in.

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Comments

Written by HeatherStone
4209 days ago

Hi Rachel,

You're right. It's scary how companies bury their expertise when creating content. I think this is a by product of wanting to provide visitors with helpful content while avoiding an overly aggressive sales pitch. Somehow, while trying to fulfill these two ambitions, communicating information about their own products and services gets lost.

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