BizSugar.com › Online Marketing › Crafting the Perfect Subject Line with 3 Essential Elements

We’ve tackled the subject of email marketing and the words you should avoid in order to boost open rates, but it’s still no easy task to craft the perfect subject line. We referred to data from our pals at MailChimp to help us figure out what elements are necessary to create the perfect subject line. When crafting your next email blast, keep these guidelines in mind.