One of the most popular mistakes of many start-up businesses is that they try to appeal to too many people. They are afraid that if they cater to one specific group, then they will lose sales by ostracizing other large groups of the market. Rather than creating a broad customer profile we require our clients to build an Avatar.





Comments


Written by lyceum
2418 days ago

Nikki: Is a customer avatar the same things a buyer persona?



Written by LidyrCreative
2416 days ago

Yes, essentially buyer persona and customer avatar are the same.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!