BizSugar.com › Online Marketing › Designing Landing Pages that Convert

Landing pages are made with the purpose of making the page visitors perform a specific action that gets them into the sales funnel. The action can vary from downloading information to completing contact forms to making actual purchases. Regardless of the desired type of engagement, landing pages play a pivotal role in digital advertising. You can have the most eye-catching ads that drive tons of traffic but if the associated landing pages are confusing and vague there isn’t much chance to convert those visitors into leads.