BizSugar.com › Online Marketing › Do Your Keywords Target Every Stage of the B2B Buying Cycle?

Many B2B companies have incredibly long and complex buying cycles. And since these sales cycles can easily last 6-9 months if not more, there are more and more opportunities for a potential customer to jump ship and abandon your company for the competition. But a longer buying cycle also means there are more chances for a potential customer to jump back into the sales process, and oftentimes this is not at the same place they left.