SEO and PPC serve different purposes. While they both help to improve a brand presence on a search engine results page, the nature of each strategy is very different. In PPC, you bid on keywords and pay a specific amount to the search engine every time the ad is clicked on. Once you start a PPC campaign your ad will be featured for specific keyword searches almost immediately. SEO doesn’t have the same kind of immediate gratification. SEO is a long term process to get a website featured prominently in the organic section of a search engine results page. If you’ve reached your SEO goal and have started generating quality traffic and leads organically should you still invest in PPC?
Does a Successful B2B SEO Campaign Need PPC?
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4493 days ago
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4493 days ago
Organic results are always better then payed ones.
Thank you for sharing!