BizSugar.com › Online Marketing › Does Your Digital Marketing Matter?

Yes, but first your marketing needs to break through the noise! I asked Ann Handley to sum up her book, Content Rules!, in a sentence…

“Ask yourself, as a business owner, ‘What marketing will my customer THANK me for?'” – Ann Handley

Think about that. Marketing today is about being helpful. Unfortunately, heaps of bad ads and useless information in your industry can bury your content.

But, if you do the following, you’re much more likely to see your online reach grow…

Know your audience
Make content that matters to them
Don’t market in a vacuum
Know what success and failure looks like