BizSugar.com › Online Marketing › Don’t Be SEO Penny Wise, Pound Foolish

I had been working with this ecommerce SEO client for 4 years (who I shall refer to as Client X throughout this post) that had decided they wanted to do a site overhaul. I was all for it at the time and really excited for the opportunities brought on by the redesign. The site definitely needed to update their content on the homepage, increase the amount of content on other pages, and better incorporate call-to-action buttons throughout the site, etc. Plus, this gave me the opportunity to go in and incorporate appropriate SEO tactics into the site as it was being designed, which is always easier than doing it after the fact. I thought Client X had a great opportunity on their hands and was excited for the project.