BizSugar.com › Online Marketing › Don’t Discount the Importance of Branded Keywords

In order to gauge the success of your SEO efforts, one important thing to look at on a monthly basis are the keywords that are generating visitors to your website. If your SEO campaign is on track, you will see a gradual improvement over time for the keywords that you have been targeting. A common concern is when a large percentage of the keywords that generate visitors are branded keywords, like “Company X”, “CompanyX”, “CompanyX.com”, “Company X website”, etc. Does this mean that SEO isn’t working?