BizSugar.com › Online Marketing › Don’t Make These B2B SEO Errors

While the overall approach to SEO may be similar for B2Cs and B2Bs, B2B SEO often takes additional care since the sales cycle is that much longer. B2C customers make decisions much more quickly, especially if the product is relatively inexpensive. B2B decisions affect an entire organization and therefore the product or service needs to be a perfect fit. Since business decision makers are turning to the search engines to find products and services, a B2B SEO campaign is necessary for every B2B company that has a website.