BizSugar.com › Online Marketing › Don't Let Your Unsubscribe Process Kill Your Brand (Just let me go!)

When you provide your details for a newsletter, blog or competition you are opening your inbox to email promotion. Sometimes you’re genuinely interested and sometimes you just want that free ebook but eventually, for whatever reason, you won’t want those emails any more and you will unsubscribe.

This post is for the owners of email marketing lists. It will take you through what your unsubscribe process should look like and the consequences of a tricky unsubscribe process.