Effectiveness of Online Video: CTR, Conversion & Other Data

Posted by prussakov under Online Marketing
From http://www.amnavigator.com 4993 days ago

Video is something every online marketer must at least play with. It isn't unusual to see video CTR exceed banner CTR by 10 to 50 times; and yield conversions that are up to 10x greater. Video advertising is proven to increase engagement, doubling dwell time, increasing dwell rate and, consequently, the end user's time on site. Also, consumers who view videos on websites are 64% more likely to buy from the site/marketer...

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Comments

Written by businessavante
4993 days ago

Interesting, Geno.

Video demos of a lot of things (like electronics, or how-to's) help people decide if it'll do what they want. It could mean the difference between sitting on the fence, and buying.

Duncan

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Written by prussakov
4992 days ago

Duncan, thank you for your comment. Yes, videos often compensate for the fact that while online people can't touch, smell, etc...

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