Video is something every online marketer must at least play with. It isn't unusual to see video CTR exceed banner CTR by 10 to 50 times; and yield conversions that are up to 10x greater. Video advertising is proven to increase engagement, doubling dwell time, increasing dwell rate and, consequently, the end user's time on site. Also, consumers who view videos on websites are 64% more likely to buy from the site/marketer...
Effectiveness of Online Video: CTR, Conversion & Other Data
Posted by
prussakov under Online Marketing
From http://www.amnavigator.com 4787 days ago
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Comments
4787 days ago
Video demos of a lot of things (like electronics, or how-to's) help people decide if it'll do what they want. It could mean the difference between sitting on the fence, and buying.
Duncan
4786 days ago