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Smart brands are using experience design to drive engagement and interaction with customers. Qwiki, a new tool, focuses on bringing experience to online search and social media.

Experience design is not just the hottest thing in marketing and for brands trying to drive engagement and sales, it’s soon to be an even bigger part of our lives. There’s a great new search tool, Qwiki, that was introduced during TechCrunch Disrupt this past September that brings experience – and experience design – into the search process.