Facebook is introducing CPA advertising. This stands for Cost Per Action (as opposed to CPC and CPM.) So why is this new advertising such a big deal? Stephen Darori explain, "With this new CPA option, advertisers on Facebook can now actually see – and only pay for – ads that perform well and lead to a positive ROI."
Facebook Introduces CPA Advertising
Posted by
smallbizwoman under Online Marketing
From http://stephendarorionfacebook.wordpress.com 3936 days ago
Made Hot by: thelastword on January 26, 2014 8:28 am
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