Facebook is introducing CPA advertising. This stands for Cost Per Action (as opposed to CPC and CPM.) So why is this new advertising such a big deal? Stephen Darori explain, "With this new CPA option, advertisers on Facebook can now actually see – and only pay for – ads that perform well and lead to a positive ROI."





Comments


Written by kingofcontent92
3958 days ago

Facebook is now becoming a good boy. Ad makers will surely be happy about this. A cheers to our beloved Facebook.



Written by lyceum
3959 days ago

So, you pay only for ads that are generating a business transaction in some form?



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