A lot of people think that Social Media sites like Twitter are nothing but a bunch of babble with no inherent value. But a small percent of Twitter Tweets actually show good "pass along value".

In this post on the White Paper Pundit blog, you can learn five ways to leverage Twitter and gain additional exposure for your white paper.





Comments


Written by McLaughlin
4905 days ago

I just heard PerryB talking about how he mixes social media together to get his end goal. Unfortunately, "80% of all Twitter tweets of this nature are thought of as “pointless babble”" (if I may quote Mr. Kantor's article). It is hard to get around that pointless babble, but a lot of the time people like that part, it's that exact thing that lets people see that you are human.



Written by lyceum
4905 days ago

I think that Twitter should be a mix of conversational messages (what are you doing now) with "pass along value" things, including links to external blogs and sites. I know that some users are entirely searching for news for a specific topic they are interested in, e.g. the stock market.

The problem I see nowadays are the huge amount of sales people, marketers and others that are only using Twitter for sales pitches and promotions, without listening or engaging in the conversations going on. Luckily you could switch off the button on these "gush radio stations" / megaphones... ;)



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