BizSugar.com › Online Marketing › Google Analytics is Rolling Out with Real-Time Data

The web is moving faster than ever before and now so is Google Analytics. Last week, the widely used tracking tool received a major upgrade with the launch of its first real-time web traffic tracker. According to the Google blog, this new feature is only available in the new version of Analytics and has already been turned on for a number of users. For everyone else, it will be activated over the next few weeks. With the obvious instantaneity of today’s digital media, this new minute by minute data is exactly what was needed to keep Google Analytics relevant and competitive. But more importantly, access to real-time analytics will now give users the ability to effectively test, manage and track campaign performances without any uncertainty or lag.