Google RankBrain: Why does it Matter for Businesses

Posted by ivanpw under Online Marketing
From http://www.bizepic.com 3314 days ago
Made Hot by: advertglobal on November 1, 2015 11:58 am

Let us get into Google RankBrain, and see a thing or two that you and I can implement for the benefits of our business.

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Comments

Written by lyceum
3309 days ago

Ivan: Thanks for the information!

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Written by lyceum
3310 days ago

Ivan: Thanks for your reply! Is Bing using something similar?

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Written by ivanpw
3309 days ago

Martin,

Yes - RankNet. Pretty similar machine learning system. The difference is, Microsoft doesn't tout RankNet to be the "USP", while Google (Alphabet) makes a public announcement on RankBrain. Eventually, it's all about marketing and PR :D

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Written by qptopm
3310 days ago

Google's parent company Alphabet had announced that it is going to focus more on machine learning and artificial intelligence. https://www.youtube.com/watch?v=T16WOGpzCkI&list=PLK2ccNIJVPpAlYHL7UaTP5uUs6eux28ZG

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Written by lyceum
3310 days ago

Ivan: I haven't heard about RankBrain before. Is it related to PageRank? ;)

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Written by ivanpw
3310 days ago

Martin,

It's related, but not directly :) It's the third most significant ranking signals that Google use to rank a website/web page. PageRank still matters, but not on top of the list (fortunately...)

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