BizSugar.com › Online Marketing › Has Texting Changed the White Paper Reader?

Has our comfort level with texting changed the way we read business information such as white papers? I think so. But as we grow increasingly comfortable with short messages our attention spans also grow shorter. This blog post will offer suggestions on how you can transform your white papers in a way that will appeal to this new and growing audience that has grow accustomed to short, abbreviated text messages.