How a Business Blog Can Hurt Your Marketing

Posted by nickstamoulis under Online Marketing
From http://www.brickmarketing.com 4612 days ago
Made Hot by: amadon on April 9, 2012 6:05 pm

A content marketing strategy is essential for online marketing success today. People are online looking for information and if you aren’t publishing any content on behalf of your business, there is much less of a chance that you will be found and noticed in the competitive online space. A business blog is a great place to share content because it is your owned web property. This means that you make the rules. You can publish whatever you want, whenever you want. A business blog also has SEO benefits too, since the search engines like fresh content. Each blog post that goes live is another opportunity to target keywords. Over time, a blog post can rank in the search engines for long tail keyword searches by people that are looking for specific information. It’s a great way to get traffic to your site. Obviously, a business blog is a great content marketing tool, but it can also hurt your marketing efforts if you are guilty of the following:

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Comments

Written by nialldevitt
4608 days ago

The points you mention are all cases of what not to do when it comes to blogging. In that respect, I agree, it's similar to other marketing: blog badly or give up too soon and it could damage rather than help.

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Written by HeatherStone
4612 days ago

Nick, I think the key is to add value, pure and simple. Even after all these years, I think a lot of business people still don't get blogging--they think it's either got to be too personal or that it's gimmicky and there's nothing in between. In one of my business classes (I'm in college) that's taught by an older professor, it's like he's had his head in the sand all this time. They're still teaching business the old fashioned way, and this is at a good private college.

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