If the consumer is in complete control it is vitally important marketers do not waste their time. If consumers demand information, and do not feel beholden to geographic restrictions, then mobile marketing must be a part of any marketing mix. That means coupons and offers, in-stock alerts, loyalty programs, etc. must all be offered to integrate the digital world into the brick-and-mortar experience – and mobile is the easiest, most cost-efficient to achieving that goal
How Customer 3.0 Is Changing Retail « The Lunch Pail
Posted by cb711 under Online MarketingFrom http://lunchpail.knotice.com 5177 days ago
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