BizSugar.com › Online Marketing › How Do Consumers Really Feel About Online Reviews?

Americans have a love-hate relationship with online reviews, according to a study from YouGov. Although a whopping 78 percent say they regularly look at online reviews before buying something, 87 percent say “star ratings” in online reviews are very important in their purchasing decisions, and 44 percent write reviews regularly, some 90 percent believe that online reviews are often faked or unreliable.