Americans have a love-hate relationship with online reviews, according to a study from YouGov. Although a whopping 78 percent say they regularly look at online reviews before buying something, 87 percent say “star ratings” in online reviews are very important in their purchasing decisions, and 44 percent write reviews regularly, some 90 percent believe that online reviews are often faked or unreliable.
How Do Consumers Really Feel About Online Reviews?
Posted by Rieva Lesonsky under Online MarketingFrom https://forum.web.com 3388 days ago
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