BizSugar.com › Online Marketing › How Does Seasonality Impact SEO?

If you compare two years worth of your site’s analytics back-to-back, do you notice a trend emerging in certain months? Even if your overall visitor count has been trending upwards for the past two years, are there a few months where your traffic dips down and then comes back up 2-3 months later? If you see data like this, it’s probably a good indication that seasonality is at work and it’s impacting your SEO. Every business and industry has its own seasonality trends that influence the effectiveness of your SEO campaign. It’s important to recognize those trends for what they are and to learn how to work through them each year.