How to create your online marketing strategy: the list

Posted by Veronica Stenberg under Online Marketing
From http://blog.veronicastenberg.se 3956 days ago
Made Hot by: steefen on February 2, 2014 1:41 pm

Defining your goals, making lists and planning makes – well – atleast my life so much easier. Therefore I’m sharing another handy list with you. When planning your online marketing activities, this is what your solid strategy document can/should/may contain and what you should consider

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Comments

Written by ShawnHessinger
3950 days ago

Hi Veronica,

This is a great list (even if it is a bit bare bones.) I'm wondering if you could put some meat on these bones. For example, when we say "define your target audience," is this the audience we want, or, in the case of a brand that already has a following, who we believe that audience to be? How do we make sure we aren't deceiving ourselves about the people who would truly be interested in our brand, business or product? When we say "define your message," how? Can you suggest some steps or a best way to go about this? It can be deceptively complicated. What are your recommendations for defining an effective marketing message that says exactly what you want it to say? "Find your channels." What's the best way to decide what channels are best for our business or brand? Should we use Facebook, Twitter, Pinterest, all of the above? Or are there some of these channels where we might just be wasting our time? I think it would be great if you could fill in some of the details here for the rest of the BizSugar community. Thanks!

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