How To: Fix Your Website’s High Bounce Rate (Video Included)

Posted by JasonKienbaum under Online Marketing
From http://businessdonenow.com 5019 days ago
Made Hot by: dreamwithdeadline on August 12, 2010 6:36 pm

Do you know what your website bounce rate is? It is the most important static that we should be aware of when looking at how effective our website is. The bounce rate is simple to understand however fixing it could take some trial and error to find the problem. The bounce rate is the measure of the times a new visitor comes to your website and after viewing one page clicks out right away. Which means right away they saw something that they didn’t like on your website or it was not what they were looking for. So how do we fix a high bounce rate?

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by CIKMarketing
5011 days ago

Good article Jason. Google Analytics definitely helps to examine your bounce rate. I think it's important to notice as well the pages the majority of visitors bounce or exit from. For us, we have blog readers who are not looking for our services. They read and then "bounce" leading to a higher bounce rate than we would like, but we realize why they're on our site, so it's ok with us. The people who enter via organic search or directly are less likely to bounce because they came for our services...hopefully.

Glad you included a video with your post, it's always a great addition.

- 0 +

Written by businessavante
5018 days ago

Very good advice - if you land on the page with the product you're searching for, you can still hit "home", policies, or "about us" to check out the site itself.

businessavante

- 0 +