BizSugar.com › Online Marketing › How to Maximize Conversion on your Ecommerce Product Pages using Crazy Egg

A/B testing is one of the most important tools to optimize conversions on your ecommerce website.

Wait, what is A/B testing?

A/B testing compares one variation (in this case a webpage design/layout) to other variations (webpage designs) of the same thing (webpage, purchase button, logo, etc.) in order to discover which one converts the most users (meaning which one results in the most SALES).