Learn how seattle startup Giant Thinkwell used social media war room tactics to promote their "Mix-and-Match" facebook game. With just a day and some 20 people, they managed to get 9% of all twitter to receive at least one tweet or message about the game.

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Written by KenjiCrosland
3564 days ago

Thanks Heather! Yes, Strangelove crossed my mind once or twice two when writing this post ;)



Written by HeatherStone
3564 days ago

Great post, Kenji, and a super interesting marketing concept. Though I have to admit I now have a scene from "Dr. Strangelove" (I'm sure you know which one) flashing though my brain with George C. Scott and Peter Sellers. "He'll see everything! He'll see the Big Board!"



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