BizSugar.com › Online Marketing › How to Set Up Your Content Marketing Strategy

Traditional marketers are in a frenzy over “content marketing.” Or, at least you’d think so, judging by the sheer volume of discussion on social media. There are entire publishing businesses built around articles on this topic. Luckily, as a WWW member, you’re already familiar with the basic principles.

Content marketing is a way to use educational, informative, and sometimes fun content to interest prospects and build a relationship leading to a sale.