BizSugar.com › Online Marketing › How to Target Your Real Estate Ads to the Right Facebook Audience - HomeSpotter Blog

Facebook has become a standard tool for today’s advertisers, with ad revenue pushing $40 billion on the platform last year. But with 2.19 billion users, you need to make sure that your ads are getting in front of the right people.

That’s where targeting comes in. Good targeting means that you can pinpoint who is the exact demographic you want to respond to an ad and narrow in on those folks specifically...