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The purpose of the executive summary is to entice the reader to review, the entire business plan. The executive summary is not a mini version of the entire business plan. Keep it brief. It should be viewed as a marketing tool, a very important marketing tool.


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Written by ajayjoya
5272 days ago

thanks susan for your perfect comment.
- 0 +



Written by m4bmarketing
5273 days ago

Interesting article Ajay and it seems it was written for external purposes. The one thing I would disagre with is the way they have expressed the marketing strategy section. They have listed marketing tactics not the overall game plan.

Susan
- 0 +



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