7
Vote
2 Comment
The purpose of the executive summary is to entice the reader to review, the entire business plan. The executive summary is not a mini version of the entire business plan. Keep it brief. It should be viewed as a marketing tool, a very important marketing tool.


Top BizSugar Users

This week's most active BizSugar users. Join Them!


Comments


Written by ajayjoya
5254 days ago

thanks susan for your perfect comment.
- 0 +



Written by m4bmarketing
5255 days ago

Interesting article Ajay and it seems it was written for external purposes. The one thing I would disagre with is the way they have expressed the marketing strategy section. They have listed marketing tactics not the overall game plan.

Susan
- 0 +



Log in to comment or register here.
Subscribe
Latest Comments
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








Buttons and Widgets

Vote for this story at bizSugar.com BizSugar Contributor BizSugar Contributor BizSugar Contributor Sweet
All the top stories Featured in Alltop

SEO Company