The smartphone tucked into just about every modern consumers’ pocket is dominating the way customers interact with companies. Whether it is app downloads, email, web browsing or an eCommerce transaction, the mobile device is now the most powerful portal by which consumers interact with brands.
Brands that succeed in mobile marketing know how to keep customers engaged, keep them opting into a push notifications and keep them interacting with an app.
Personalized mobile messaging can increase app retention rates by nearly 300 percent, according to a new Mobile Marketing Index report by Kahuna.
Infographic: Why Personalized Mobile Marketing Has 3X Results
Posted by
irfanahmad1989 under Online Marketing
From http://www.digitalinformationworld.com 2895 days ago
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