BizSugar.com › Online Marketing › Internet Marketing: What Is a Tripwire?

When it comes to creating an online marketing funnel, setting up a tripwire can help you identify who the real buyers are on your email list. It also helps to ease you customers into a relationship by offering them a low-cost product or service to try before they make a bigger purchase.

In this video, we discuss what is a tripwire and how to use them effectively in your online marketing funnel.