BizSugar.com › Online Marketing › Is it a Good Idea to Conduct a Link Building Campaign with No-Follow Links? - Bloggers Ideas

To improve your search engine rankings, it is important to increase the number of backlinks. It involves placing links on other websites and direct people to your own web page. As you don’t have to place the other website’s link on your website, you can also call it one-way link building. Google takes these links as votes in favor of your website. The only thing you need to bear in mind is that the link will hold SEO value only if you place it on a website with do-follow tag – Google bots cannot index a link with a no-follow tag.