Anyone who has done a Google search in the last two years has probably noticed their search engine results page looks different. No longer is the Search Engine Results Page (SERP) filled with lines of text. Many results now contain rating stars, images, and vital information. These data-rich results are called rich snippets, and they are changing the way websites structure their data to encourage higher click-through rates. Lets take a look at the basics of rich snippets with some great information by SEOMOZ.