Content Marketing is the latest in a long line of online marketing buzzwords. So, what does it mean? Junta42 has one of the best definitions…

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

Chances are you’re probably doing some of this. Most businesses today have a website, some have a presence on social media channels, and some even have a Blog (or two). Let’s break this content marketing definition down a bit…

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Written by ivanwalsh
3245 days ago

Hi Jon,

I feel is you can connect your content marketing to a specific metric, then it's easier to get funding for other projects and also demonstrate its value.

Ivan



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