Is Your Site Gay Friendly? 6 Tips to Convert Gay Visitors.

Posted by Rollerblader under Online Marketing
From http://adamriemer.me 3640 days ago

Is your website gay friendly? Probably not. By making a few small changes you can increase conversions, not alienate gay people and their friends and grow your customer base. Here are 6 ways to create a gay friendly website without having to alter the entire user experience.

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Comments

Written by HeatherStone
3638 days ago

Hi Adam,

Great post, I haven't seen too many marketers, at least on BizSugar, discussing how to market to the LGBT demographic. I think the key here is being careful not to pigeon hole the customer's gender or orientation by using assumptive language, as you pointed out, such as "husband". Although, I do know some gay couples who refer to each other as their husbands, so I'm not sure after all...But at any rate, I agree that there is a line between being inclusive and gay-friendly yet not "scaring off" the anti-gays, which may still comprise one's customer base (even if they don't own to being anti-gay). It will be a truly fine day when people can stop focusing negatively on these differences and simply go about their business.

Again, thank you for submitting this post to BizSugar, and have an awesome day.

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