Is your website gay friendly? Probably not. By making a few small changes you can increase conversions, not alienate gay people and their friends and grow your customer base. Here are 6 ways to create a gay friendly website without having to alter the entire user experience.
Is Your Site Gay Friendly? 6 Tips to Convert Gay Visitors.
Posted by
Rollerblader under Online Marketing
From http://adamriemer.me 3449 days ago
Who Voted for this Story
Subscribe
“In the ever-evolving landscape of Search Engine Optimization (SEO),...”
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
- News
- Blog
- Press Center
- Newsletter
Buttons and Widgets
- Legal
-
Privacy | Terms of Use
© 2007-2024 BizSugar.com.
Comments
3448 days ago
Great post, I haven't seen too many marketers, at least on BizSugar, discussing how to market to the LGBT demographic. I think the key here is being careful not to pigeon hole the customer's gender or orientation by using assumptive language, as you pointed out, such as "husband". Although, I do know some gay couples who refer to each other as their husbands, so I'm not sure after all...But at any rate, I agree that there is a line between being inclusive and gay-friendly yet not "scaring off" the anti-gays, which may still comprise one's customer base (even if they don't own to being anti-gay). It will be a truly fine day when people can stop focusing negatively on these differences and simply go about their business.
Again, thank you for submitting this post to BizSugar, and have an awesome day.