BizSugar.com › Online Marketing › Lessons from Folklore: Audience Archetyping and the Modern Marketer

It doesn’t matter whether you are writing landing page copy, a series of autoresponders, or the latest version of your newsletter. Unless you understand exactly what motivates your target audience and captivates their attention, your creation efforts are going to ring hollow and fall short.

So how can you reshape your understanding of audience that’s less “mob of faceless strangers” and more “some guy named Joe”?

Audience archetyping can help you solve the content riddle.