BizSugar.com › Online Marketing › Link Building is Not Dead

At one point link building was SEO. Get your site listed on lots of other sites, regardless of whether they were relevant to what you offer or not, and enjoy seeing a boost in your ranking in the search engines. That’s not the way it works anymore though. The search engines caught on to this kind of manipulation and have been a lot stricter when considering links as a part of the algorithm.