What do Nelson Mandela, David Beckham and Anne Frank have in common? What does it have to do with you? Read this post to find out how a common marketing mistake could be costing you business.
Mandela, Beckham, Frank and . . . . You?
Posted by globalcopywrite under Online MarketingFrom http://www.globalcopywriting.com 5098 days ago
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5097 days ago
You make a great point about companies having a compelling story. I think many of them don't or they don't know how to tell their own story. Jason Fried wrote a great article for Inc. Magazine called Why is Business Writing so Awful? (http://www.inc.com/magazine/20100501/why-is-business-writing-so-awful.html) He cautions if you're not differentiating yourself from your competition, no one should buy from you. I would take it one step further and ask, if you're not doing anything different, why bother to be in business in the first place?
Thanks for your kind words.
5098 days ago