BizSugar.com › Online Marketing › Marketing 101: What makes People Click on an Email Newsletter?

Why do email newsletters continue to be a viable business model? No matter how much we are into social media, emails continue to play a huge part in our lives. Yes, we surely don’t log in to our email accounts as much as the social ones. But when we do, we are attentive… and it is this attention email marketers need to cash on.