The key to achieving your desired conversion rate is relevancy -- pure and simple. It's more than using your microsite software to support specific campaigns. It's about testing and delivering personalized emails with relevant content that drives customers to a personalized and relevant experience on your microsite. Learn more...
Marketing Automation Corner - Be Relevant, Be a Marketing Hero!
Posted by
jrstafford under Online Marketing
From http://blogs.marketingstudio.aprimo.com 5238 days ago
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