BizSugar.com › Online Marketing › Marketing Email Pattern #3: Stair-Stepping

“Come talk a walk with me. See the sights there are to see.
We’ll start with the most interesting and then, if you have time, I have more to show you."

That’s what your stair-stepping email says. In terms of marketing to busy subscribers, it’s a winner.

It gets vital content across to the biggest audience possible, and invites those with a bit more time to explore all you have to offer.