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He’s back! Superman has returned again in the new film “Man of Steel”. It can’t be easy for Warner Bros. to revamp the Superman brand every couple of years and yet they successfully have. “Man of Steel” is second only to “Iron Man 3” in first weekend box office revenue. So how do they do it?


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Comments


Written by tiroberts
2750 days ago

Questions are indeed powerful. I believe that asking the right ones are the most powerful marketing tool that you can have. Thanks for sharing with the community.
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Written by tiroberts
2939 days ago

Questions are indeed powerful. I believe that asking the right ones are the most powerful marketing tool that you can have. Thanks for sharing with the community.
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Written by tiroberts
2960 days ago

Questions are indeed powerful. I believe that asking the right ones are the most powerful marketing tool that you can have. Thanks for sharing with the community.
- 0 +



Written by tiroberts
3082 days ago

Questions are indeed powerful. I believe that asking the right ones are the most powerful marketing tool that you can have. Thanks for sharing with the community.
- 0 +



Written by tiroberts
3129 days ago

Questions are indeed powerful. I believe that asking the right ones are the most powerful marketing tool that you can have. Thanks for sharing with the community.
- 0 +



Written by tiroberts
3156 days ago

Questions are indeed powerful. I believe that asking the right ones are the most powerful marketing tool that you can have. Thanks for sharing with the community.
- 0 +



Written by tiroberts
3184 days ago

Questions are indeed powerful. I believe that asking the right ones are the most powerful marketing tool that you can have. Thanks for sharing with the community.
- 0 +



Written by tiroberts
3205 days ago

Questions are indeed powerful. I believe that asking the right ones are the most powerful marketing tool that you can have. Thanks for sharing with the community.
- 0 +



Written by tiroberts
3212 days ago

Questions are indeed powerful. I believe that asking the right ones are the most powerful marketing tool that you can have. Thanks for sharing with the community.
- 0 +



Written by tiroberts
3338 days ago

People help companies grow. Great tips on employee development.
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Written by tiroberts
3380 days ago

Questions are indeed powerful. I believe that asking the right ones are the most powerful marketing tool that you can have. Thanks for sharing with the community.
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Written by BizRock
3944 days ago

Love that movie, love this marketing lessons!

Thank you for sharing!
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Written by tcamba
3944 days ago

Rebranding something really takes a lot of hard work. And Universal Studios did a great job with their new Superman movie. Personally, I wouldn't want to watch ANOTHER superman movie when there has been countless of them. But creating new twists, a new look and so many other things, boy did I want to be the first in line.
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Written by Webdev1
3944 days ago

Nice one. Even the superman gain an influence in business area. Thanks for sharing. I love this.
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Written by tiroberts
3944 days ago

Wonderful post, Arleen.

I just saw Man of Steel about 3 weeks ago in 3D and it was a truly awesome movie!

I like your take on the marketing lessons that can be learned from Superman. I agree with all of your points, especially being fast, memorable and rebranding.

I went through a re-branding in the very beginning of my blog relaunch last year. I'm glad I decided to pivot so quickly because I think that if I hadn't my overall business would have suffered because of it.

I think that my current brand is rather memorable and does well for clearly stating what my blog is about and the purpose of my content and products.

Speed in marketing is also important as well. Within the first 6 months of my blog relaunch I saw that I was going to have to make some changes if I the full purpose of why I relaunched my blog was going to be fulfilled. So I decided to create my own products, rather than sticking with the affiliate marketing model. I quickly executed my plan and it's doing rather well.

You have a great blog here, Arleen; I'm loving what I've seen and read so far. I'll be sure to share this post with my social circle.

Keep the great content coming and I look forward to connecting more with you soon.

Ti
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