Measuring Marketing Success With More Than Just Click Through Rates

Posted by stillwagon428 under Online Marketing
From http://www.blogtrepreneur.com 5587 days ago

Online brand marketers seem to be somewhat blinded by this measure and this appears to be largely a hangover from the early days of the net when the pure novelty and the potentially serious ramifications of the “click through” first dawned upon us. In the world of direct response marketing, it seems that more tangible measurements have greater importance.

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Comments

Written by ShawnHessinger
5586 days ago

I've never really understood this but people really react badly when they're using blogging or some other kind of social media and find out they don't have as many hits on their home appliance Website as Matt Drudge does on his news site. What they seem to loose site of is that every visitor, even if there are only a couple hundred a week or month, is one more potential customer they might not have attracted without the blog or other social media.

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