BizSugar.com › Online Marketing › Metrics to measure your content marketing ROI

Let’s be honest. Content marketing really sucks. For the most part you’re doing it as a means to an end to get new leads and sales. You really have no desire to spend hours channeling your inner Maya Angelou writing blog posts about your topic that all sound the same to you. Nonetheless, you’ve drank the content marketing Kool-aid and now it’s time to see the leads roll in and sales spike! But is that the only way to measure ROI? Not really. Here are some of the non-traditional ways you can measure content marketing ROI.