Let’s say you own a medium-sized direct mortgage lender company. Obviously “mortgage company” or some variation thereof is going to be an incredibly important keyword for your site to target. In fact, according to the Google Keyword Research tool, “mortgage company” gets 368,000 thousand searches every month! That keyword has huge potential for your business. SEO best practice recommends that you pick up to 5 variations of the same keyword per page based on that page’s content.
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